Global Marketing Coaching and Project Management Mentoring for Xi’an Focuslight Technology Inc.

Focuslight Technology Inc. was initiated and founded in September 2007 by a group of Haigui headed by Dr. Xingsheng Liu, a selected candidate of China’s first “1000 Talents Plan”. Focuslight Technology is a national high-tech enterprise, specialising in the research, development, production and sales of a wide range of products, including laser optical units, high-power diode lasers, optical application modules, laser modules, as well as optical and laser systems. Focuslight is currently the most influential and popular national brand of high-power diode lasers, which was confirmed with the award “Industry Pioneer” by the Laser Processing Committee of Chinese Optical Society. In 2017, Focuslight successfully acquired LIMO GmBh.

Training in September this year saw the second cooperation between Focuslight and Rainblue. This time we focused on the key targeted clients of Focuslight, including Equipment and Research companies in the medical cosmetology industry. Through studying and analysing two typical marketing cases, Mr. Edward Peng taught students to develop a series of results, such as Market Research Report, Marketing Plan and Materials for Communication with Customers. During the simulation practice in the classroom, Edward combined his theory taught here last year with his valuable experience in both Marketing and Customer Relationship Management and the trainees did benefit a lot from this session. They also look forward to Mr. Peng’s involvement in their future globe marketing projects.